Salad
2020

Salad is a sharp and entertaining podcast that discusses the ins and outs of the advertising industry. The cover art is formally inspired by a plated salad, itself is a metaphor for the rough-and-tumble nature of the ad industry. Three appetizing colorways serve to distinguish the three types of episodes: interviews, long form discussions, and quick takes. A photo-on-photo layout system was created for brand communications, utilizing the circle from the cover art as a frame.

Design—Bentzion Goldman; Animation—Andrea Bianchi; Typefaces—Matter, Helvetica Neue;